Parents share what they really want their kids to receive for their birthdays

A survey of 1,000 parents with children aged 5-11 found that 60% would prefer their kids to receive cash on their birthday instead of physical gifts.

On average, a child will receive around £55 per birthday, with 84% of parents giving their own kids cash when the big day arrives.

More than a third (36%) would rather their little ones received cash as a present because their homes are full of toys their children never play with. They see cash as a practical solution to reducing clutter and eliminating unnecessary physical items.

Additionally, another third believe cash is an ideal gift as it can be used to fund experiences and outings - allowing them to choose something they really want.

Ross Borkett, banking director at which commissioned the research, commented: "The average child will receive 84 birthday presents from their friends between the ages of five and 11, which adds up to a lot of toys that could be heading for landfill."

"Receiving cash is much easier for parents: they have fewer toys to store, and their children can use the money to buy something they really want and learn valuable skills such as how to budget."

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However, some gift-givers are hesitant to give cash, fearing it might be seen as a lazy or last-minute option (48%). But according to the study, receiving cash can actually benefit children and make them feel more financially independent.

Eight year old Betsy Shaw from Cardiff shared: "I feel so excited when I get money for my birthday, so I can go to the shops and pick out what I want. I always have a list of things I'm saving for, so sometimes I can spend it straight away, and sometimes I have to wait, like for a PlayStation game. Having my own money makes me feel grown up."

According to the study, parents see it as a prime opportunity to teach their children about the value of money. Although 12% will immediately splurge their money on new toys, three in 10 youngers wisely adopt a 'spend some, save some' mindset.

Ross commented: "While toys can bring immediate joy, they often have a short lifespan in terms of interest and usability. Cash, on the other hand, offers flexibility, supports financial education, and gives children the gift of choice, so they can buy something they really want."

Leading etiquette expert and tutor Jo Bryant stated: "Brits can often feel uncomfortable when it comes to talking about money, so it's no wonder some people may worry that cash is a lazy present."

"However, the etiquette around gifting cash has seen a major shift in recent years, with many parents now preferring that their children receive money. It's best to give notes, as coins can be inconvenient"

"To ensure a monetary gift is well received, include a handwritten note in the card telling them to buy something they really want and check the amount of cash matches what you'd typically spend on a gift. Ensure your child writes a thank-you letter explaining how they used the money it not only shows appreciation, but allows the gift-giver to see the impact of their present."