ICICI Bank: Why did ICICI Bank put a condition of keeping a minimum balance of Rs 50,000? Revealed..

ICICI Bank has recently changed its minimum balance rules, which have caused concern among some customers. ICICI Bank has increased the minimum monthly average balance for savings accounts in urban areas from ₹ 10,000 to ₹ 50,000. It has been increased to ₹ 25,000 in semi-urban and ₹ 10,000 in rural.

By the way, this change will apply only to new accounts from August 1, 2025, while old customers ' salary, pension, student, and Jan Dhan accounts will not be affected. Amidst this decision, it is coming to the fore that this move will not have any significant impact on the business of the bank. This decision has been taken keeping in mind the behavior of the customers and the strategies of the bank.

Bank's view
A bank official, who spoke on the condition of anonymity, says that this rule will not apply to everyone. This policy of the bank is mainly for those customers who live in metro cities. They believe that the bank does not get any special benefit from those people in these cities who are not able to maintain a minimum balance of ₹ 50,000.

The bank wants urban customers to make their bank their main (premium) bank account, or use it as a salary account during their job.

On which customers will the rule apply?

It is important that this new rule applies only to new customers. For old customers, their existing terms and conditions will remain valid. Apart from this, this rule does not apply to some special types of accounts, such as:

-Salary account
-Pension account
-Student accounts
-Accounts opened under Pradhan Mantri Jan Dhan Yojana (PMJDY)

What is the ₹ 50,000 condition?

Let us tell you that, according to the bank, customers will have to maintain a total balance of ₹ 50,000 by combining their savings account and fixed deposit (FD). Also, customers who fulfill this condition are given many benefits by the bank, due to which they may not have to pay any charges.

Benefits of the new rule

By the way, customers who maintain a minimum balance of ₹ 50,000 will not have to pay any charge for these services.

1. No charge on digital transactions like IMPS / NEFT / RTGS

2. No charge on the checkbook

3. No charge on standing instruction rejection

4. No charge for duplicate passbook

Thus, this move by the bank is part of a strategy to promote its premium banking service and further strengthen the relationship with its customers.

ICICI Bank has recently changed its minimum balance rules, which have caused concern among some customers. ICICI Bank has increased the minimum monthly average balance for savings accounts in urban areas from ₹ 10,000 to ₹ 50,000. It has been increased to ₹ 25,000 in semi-urban and ₹ 10,000 in rural.

By the way, this change will apply only to new accounts from August 1, 2025, while old customers ' salary, pension, student, and Jan Dhan accounts will not be affected. Amidst this decision, it is coming to the fore that this move will not have any significant impact on the business of the bank. This decision has been taken keeping in mind the behavior of the customers and the strategies of the bank.

Bank's view
A bank official, who spoke on the condition of anonymity, says that this rule will not apply to everyone. This policy of the bank is mainly for those customers who live in metro cities. They believe that the bank does not get any special benefit from those people in these cities who are not able to maintain a minimum balance of ₹ 50,000.

The bank wants urban customers to make their bank their main (premium) bank account, or use it as a salary account during their job.

On which customers will the rule apply?

It is important that this new rule applies only to new customers. For old customers, their existing terms and conditions will remain valid. Apart from this, this rule does not apply to some special types of accounts, such as:

-Salary account
-Pension account
-Student accounts
-Accounts opened under Pradhan Mantri Jan Dhan Yojana (PMJDY)

What is the ₹ 50,000 condition?

Let us tell you that, according to the bank, customers will have to maintain a total balance of ₹ 50,000 by combining their savings account and fixed deposit (FD). Also, customers who fulfill this condition are given many benefits by the bank, due to which they may not have to pay any charges.

Benefits of the new rule

By the way, customers who maintain a minimum balance of ₹ 50,000 will not have to pay any charge for these services.

1. No charge on digital transactions like IMPS / NEFT / RTGS

2. No charge on the checkbook

3. No charge on standing instruction rejection

4. No charge for duplicate passbook

Thus, this move by the bank is part of a strategy to promote its premium banking service and further strengthen the relationship with its customers.

Disclaimer: This content has been sourced and edited from Zee Business. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.
Disclaimer: This content has been sourced and edited from Zee Business. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.