Continental Tires has announced a significant shift in its India operations, with plans to discontinue one of its product categories as part of a strategic realignment. The global tyre major will now concentrate solely on strengthening its Passenger Car and Light Truck tyre segment in the country. As a result, the company has decided to shut its Truck & Bus Radial tyre business in the country, which includes its dedicated production line for the category at its Modipuram facility in Meerut, Uttar Pradesh.
The decision follows an internal review of business operations in India, prompted by growing cost pressures and market sensitivity in the TBR segment. The company has decided to narrow its focus to the PLT segment, which it considers more viable for long-term growth. The move is part of Continental’s efforts to focus on sustainable growth areas and respond to evolving market conditions and customer demands in India, a statement from the company explained.
The shift in strategy is about securing future-ready operations in India. This realignment allows us to better serve the growing demand for high-quality passenger and light truck tyres, the company said.
Continental has assured support for employees impacted by the transition. Measures include career counselling, internal and external job placement opportunities, and voluntary separation schemes.
Despite winding down this business line, India remains a critical growth market for Continental in the region. The company continues its PLT tyre manufacturing at Modipuram and recently expanded its presence with an IT hub in Bengaluru . Sales and distribution operations remain headquartered in Faridabad, Haryana.
Stay tuned to TOI Auto for latest updates on the automotive sector and do follow us on our social media handles on Facebook, Instagram and X.
The decision follows an internal review of business operations in India, prompted by growing cost pressures and market sensitivity in the TBR segment. The company has decided to narrow its focus to the PLT segment, which it considers more viable for long-term growth. The move is part of Continental’s efforts to focus on sustainable growth areas and respond to evolving market conditions and customer demands in India, a statement from the company explained.
The shift in strategy is about securing future-ready operations in India. This realignment allows us to better serve the growing demand for high-quality passenger and light truck tyres, the company said.
Continental has assured support for employees impacted by the transition. Measures include career counselling, internal and external job placement opportunities, and voluntary separation schemes.
Despite winding down this business line, India remains a critical growth market for Continental in the region. The company continues its PLT tyre manufacturing at Modipuram and recently expanded its presence with an IT hub in Bengaluru . Sales and distribution operations remain headquartered in Faridabad, Haryana.
Stay tuned to TOI Auto for latest updates on the automotive sector and do follow us on our social media handles on Facebook, Instagram and X.
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