Food delivery platform Swiggy on Friday launched an exclusive discount programme for students, which allows them to subscribe to Swiggy One and One Lite programmes at a discounted rate. “Students can avail of three months’ subscription of Swiggy One and One Lite at discounted rates for free deliveries and extra discounts. They can also get flat Rs 200 off on food delivery orders above Rs 699/ Rs 799/ Rs 899,” the company said in its filing.
Currently, the Students Reward Programme is live in close to 2,000 campuses across 200 cities, including Delhi, Bengaluru, Pune and Mumbai, as well as small towns like Dehradun, Rajkot, Sonipat and Patiala. The company is planning to expand the programme to over 4,500 campuses by July 2025.
Under the programme, which is for students aged between 18 and 25, a 20% discount on Dineout bills above Rs 799 is also available.
This marks Swiggy’s expansion of food delivery use cases. Besides its regular food delivery service, Swiggy offers 10-minute food delivery under Bolt. It also has an in-house rapid food delivery segment called Snacc as an independent app.
In fact, Swiggy is banking on Bolt to boost growth and market share in the food delivery sector, despite Zomato's exit from a similar venture.
In a conversation with ET, Rohit Kapoor, CEO of Swiggy’s food marketplace, said, “If you look at the macro picture across the board, you will see that the consumer is used to faster deliveries. We started food delivery in 30 minutes and then Instamart delivered in 10 minutes. Now, consumers have started believing even 30 minutes is slow. So, the reshaping of consumer expectations has happened.”
Also Read: Zomato ends rain fee waiver for Gold members as losses balloon
Currently, the Students Reward Programme is live in close to 2,000 campuses across 200 cities, including Delhi, Bengaluru, Pune and Mumbai, as well as small towns like Dehradun, Rajkot, Sonipat and Patiala. The company is planning to expand the programme to over 4,500 campuses by July 2025.
Under the programme, which is for students aged between 18 and 25, a 20% discount on Dineout bills above Rs 799 is also available.
This marks Swiggy’s expansion of food delivery use cases. Besides its regular food delivery service, Swiggy offers 10-minute food delivery under Bolt. It also has an in-house rapid food delivery segment called Snacc as an independent app.
In fact, Swiggy is banking on Bolt to boost growth and market share in the food delivery sector, despite Zomato's exit from a similar venture.
In a conversation with ET, Rohit Kapoor, CEO of Swiggy’s food marketplace, said, “If you look at the macro picture across the board, you will see that the consumer is used to faster deliveries. We started food delivery in 30 minutes and then Instamart delivered in 10 minutes. Now, consumers have started believing even 30 minutes is slow. So, the reshaping of consumer expectations has happened.”
Also Read: Zomato ends rain fee waiver for Gold members as losses balloon
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