Father-in-law makes rotis with pride while bahus make the reel. Video goes viral

There was a period in Rajasthan’s past when the visibility of a woman’s face was limited exclusively to her immediate relatives. Deeply rooted social customs dictated that women remain behind layers of modesty, including the practice of covering their heads and faces, not only in public but often even inside their own homes.

The tradition of the ghoonghat, a long-standing symbol of modesty and obedience, was once strictly followed without exception.

However, with the passage of time and the rise of education, awareness, and empowerment, these rigid conventions have begun to fade. Outdated practices like child marriage, once prevalent across Rajasthani villages and towns, are now actively being discouraged. Similarly, the once-common custom of veiling—especially the full concealment of a woman’s face—has become much less widespread among today’s generation. Modern families in Rajasthan are gradually moving toward a more progressive outlook, balancing cultural pride with individual freedom.

Recently, a light-hearted video, allegedly filmed somewhere in Rajasthan, began circulating widely online. It quickly caught the attention of viewers across platforms, drawing smiles and sparking thoughtful conversations. The short clip shows two women dressed in colorful, traditional ghaghras—a customary long skirt worn in the region—seated comfortably on the floor as they engage in creating a playful social media reel.

One of the women is seen gently holding a small child on her lap, while both women beam joyfully at the camera. Their laughter and confident poses reflect a sense of ease and self-expression, which stands in contrast to the restrictive practices once associated with their attire. The vibrant patterns, embroidery, and draping of their clothing clearly point to their Rajasthani heritage, showcasing how tradition and modernity can coexist.

This clip, while light in tone, subtly captures a deeper social shift. It illustrates how younger generations are reinterpreting traditions, no longer bound by the more oppressive elements of the past. Where once silence and seclusion were expected, today, women are stepping forward with visibility, agency, and charm—even while dressed in garments that reflect centuries of cultural history.

In essence, the video celebrates the changing face of Rajasthan—literally and figuratively—where tradition is no longer a cage but a canvas for individuality.