HR expert shares 3 key strategies to land a job in today's tough market: 'We are not in a market for perfection

Job seekers today are facing one of the toughest hiring landscapes in recent memory. Even career experts admit they no longer have a one-size-fits-all formula for success. “You can’t rely on tactics that we’ve always done, because we’re in a market we’ve never been in before,” Morgan Williams, founder and CEO of professional coaching firm PeakHR, told CNBC Make It.

The uncertain economy has created what she calls “truly uncharted territory” for both employers and candidates. Her message to frustrated applicants: don’t blame yourself. “You can be doing everything and still not get the job,” Williams said. “You cannot beat yourself up. You have to be so kind to yourself, because you need every ounce of energy that you have.”

Build your network before you need it
Networking remains a key tool in the job hunt, but Williams warns that many people wait until it is too late. Reaching out only when you need a favor often comes across as transactional. Instead, she suggests doing your homework before contacting a potential connection: “Show them how you value their work or why you think this person can even be helpful to you.”

Alumni associations, volunteer groups, and community networks are often overlooked but can provide valuable leads. At events, Williams says, the best strategy is to ask questions rather than dominate the conversation. “People love talking about themselves, so you should allow them to.”

Let go of the dream job, for now
Williams is blunt about the current hiring climate: “We’re not in a market for perfection. We’re in the market to pay bills.” Many companies are offering smaller roles or lower pay than in previous years, and holding out too long for the ideal position could drain savings.

For those struggling to secure full-time opportunities, temporary or contract roles may be smart alternatives. According to Williams, this is a time to “challenge our norms and beliefs” about work. “This is not the time to put your nose up. I think we really have to go into survival mode.”

Protect your mental health
The job search today can feel like an endurance test. Williams warns of the emotional, physical, and mental toll it takes. Her advice: stay connected with people and find outlets that give you a sense of purpose. Volunteering, for example, can provide meaning and help maintain motivation.

She also encourages leaning on friends or former colleagues not just for references but for reassurance. “Ask them what they think your best attributes are,” she suggests. Their feedback may provide both content for your applications and the boost of confidence you need. “You need that reminder that you do good work and that you are valued.”