No Salaries For Good Glamm Group's Employees For 2nd Consecutive Month

Troubled content-to-commerce unicorn Good Glamm Group has reportedly delayed employee salaries for the second consecutive month in May.

“April and May salaries were supposed to come together, but that doesn’t seem likely to happen anytime soon. At this point, it’s obvious to everyone that it’s because of funding. Good Glamm Group was under the impression that funding would arrive in January, and it has been delayed since then,” an employee told Economic Times.

The company had previously delayed salaries for April. At the time, the company had reportedly informed its employees that they would receive their salaries for both April and May in June.

However, salaries are yet to be credited, and there appears to be no communication from the management on the delay so far.

The company declined Inc42’s request for a comment.

As per the report, the Good Glamm Group has yet to clear dues of its former employees and freelancers.

In a post on LinkedIn, Babita Bharati, a freelance copywriter for Good Glamm’s portfolio brand The Moms Co, alleged that the unicorn is yet to clear her dues, amounting to INR 18,100.

“Life as a freelancer is not easy, and companies like #GoodGlammGroup don’t make it any easier. I worked as a freelance copywriter for The Moms Co. | Good Glamm Group in March and April 2025, but I am now having trouble getting them to pay me for my services. Funnily, my total payment is just INR 18,100,” she said in her post.

Bharati also claimed that she reached out to more than five different people at the company, adding that many in the startup’s finance team were already on their notice period or had already left the company.

Meanwhile, a source reportedly said that the content-to-commerce unicorn is considering selling its stake in Organic Harvest back to the brand’s founders to improve liquidity and sustain its operations. Good Glamm Group acquired a majority stake in Organic Harvest in 2022.

Notwithstanding this, the uncertainty at the company has reportedly triggered mass resignations, with the startup’s chief people officer and a board member at WYN Beauty (a joint venture with Serena Williams), Kartik Rao, recently leaving the company to join AI-driven recruitment platform Vahan.ai.

Additionally, the troubled unicorn is said to have shut down its office in New Delhi’s Vasant Kunj. While the company had reportedly temporarily moved its base to a location in Greater Kailash, employees were currently working remotely.

The Good Glamm Group’s Many Fires

This is the third time that the company has delayed salaries this year alone. The company had earlier in January after a potential funding round failed to materialise. It later, however, cleared the pending dues in batches.

Over the past year, the of acquired brands like Sirona and The Moms Co. for failing to complete agreed-upon payments. To extend its runway, the unicorn has also put several of its brands up for sale and carried out mass layoffs.

Making matters worse are recent reports that suggested that backers Accel, Prosus and Bessemer have stepped down from the company’s board.

Largely to blame for this are its mounting losses, lapses on the product development front, high marketing budgets, poor sales and a drop in the quality of skincare products.

The beauty-centric D2C platform is also alleged to have sidelined key members of the product and marketing teams of many brands acquired by the unicorn, which has resulted in brand dilution and pushed many of these brands further away from profitability.

The Good Glamm Group was founded in its current form in September 2021 after Darpan Sanghvi-founded D2C band MyGlamm merged with Priyanka Gill-founded digital media platform POPxo and Naiyya Saggi-founded online parenting startup BabyChakra.

Since then, the unicorn has acquired nearly a dozen brands, including ScoopWhoop, Organic Harvest, and Sirona. The company has raised nearly $300 Mn in funding to date.

While it is yet to file its financial statements for the fiscal year 2023-24 (FY24), the Good Glamm Group saw its consolidated net loss zoom over 153% to INR 917 Cr in FY23 from INR 363 Cr in FY22 Revenue from operations jumped 185% to INR 603 Cr during the year from INR 211 Cr in FY22.

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