Instagram tests locked reels feature for exclusive content: Here's what it is

Instagram is experimenting with a new feature called " locked Reels ," which allows creators to share exclusive content accessible only through a secret code. This innovative feature aims to enhance engagement and provide creators with a unique way to connect with their most loyal followers.

According to a report by TechCrunch, the locked Reels feature requires viewers to enter a code, often hinted at by the creator, to unlock the content. For example, a creator might use a hint like "my dog's name" or "my birthday" to share exclusive videos with followers who know the answer. Instagram's Design account recently tested the feature by sharing a locked Reel with a hint referencing the first hashtag in the caption. Upon entering the correct code, viewers were greeted with an animated banner announcing the account's upcoming Threads profile.

This feature could be particularly useful for creators, influencers, and brands looking to launch promotions, product reveals, or exclusive campaigns. It also offers regular users a fun way to share content with select friends. However, some users may find the feature disruptive to the casual scrolling experience.

Instagram has not officially commented on the locked Reels feature, and it remains unclear when or if it will be rolled out widely.