Why Google Should Make a Pixel-Branded Find My Device Tracker

Google’s Find My Device network is gaining popularity, but a first-party tracker is still missing.

Google’s Find My Device (FMD) network has quickly become one of the most promising solutions for Android users to locate lost devices and Bluetooth trackers. While third-party accessories from brands like Pebblebee and Chipolo are already supporting the network, Google has yet to launch its own Pixel-branded tracking device. With a solid foundation and growing user trust, the time is right for Google to release a first-party tracker that seamlessly fits into the Pixel ecosystem.

A Powerful Network Without a Flagship Tracker

Google’s Find My Device network, much like Apple’s Find My, uses millions of Android phones to detect nearby trackers and send secure, encrypted location updates to the owner. The feature is designed to be privacy-conscious — data is end-to-end encrypted, and the identity of locating devices is not exposed to Google or tracker owners.

Despite its robust infrastructure, the FMD network currently lacks an official Google-made tracker. Instead, it relies on a handful of third-party devices to carry the ecosystem. With over 85% of users opting into full location sharing, according to recent polls, it’s clear the demand is there — and it’s only growing.

Why a Pixel Tracker Makes Sense

Launching a Pixel-branded tracker would align with Google’s strategy of creating a tightly integrated hardware ecosystem. Pixel phones, Pixel Buds, and Pixel Watches already provide a cohesive experience for Android users — adding a native tracker would round out the lineup.

There are several reasons a Google tracker would stand out:

• Optimized hardware: Designed specifically for the FMD network, a Pixel tracker could offer better performance in low-signal environments.

• Exclusive features: Google could introduce features like wireless charging via Pixel phones, reverse wireless charging, or even use the Pixel Watch’s charger.

• Enhanced ecosystem integration: Features like Smart Home automation triggers, remote camera shutter capabilities, or voice assistant actions could be more deeply integrated than what third parties can offer.

Google’s Design Advantage

Google has already proven it can craft aesthetically pleasing and functional hardware, as seen in the Pixel Watch and Pixel Buds. A Pixel tracker could follow this design language, possibly using a minimalist, circular design, and come in eco-friendly packaging — all trademarks of Google’s hardware efforts.

Moreover, with Apple’s AirTag setting the gold standard for usability, it’s surprising that Google hasn’t yet followed suit with a flagship tracker of its own — especially considering the hardware design and software integration expertise it already possesses.

Strengthening the Pixel Ecosystem

By releasing a tracker, Google can reinforce its Pixel lineup’s appeal and help accelerate adoption of its Find My Device network. With a first-party tag, Android users would get a plug-and-play solution that works right out of the box with their Pixel phones, potentially driving more users to the ecosystem — much like AirTags have done for iPhone users.

Additionally, Google could make this tracker affordable enough to encourage mass adoption, helping to grow the network coverage even further — a benefit for all FMD users.

Conclusion: It’s Time for Google to Lead by Example

The Android ecosystem is ready. The Find My Device network is live. Third-party trackers are doing well. Now, it’s time for Google to step up and set the standard with a Pixel-branded tracker that showcases the best of what the platform can do. Whether for security, convenience, or ecosystem expansion, the opportunity is clear — and Google’s the one to seize it.